S5 E1 – Swimming with Sharks

Season 5 Episode 1
Swimming with Sharks
Why do the Sharks on Shark Tank ask about patents? 

For entrepreneurs and inventors, it’s the holy grail of reality TV appearances: landing a spot on Shark Tank®. But whether you are planning to make a pitch to a Shark or to any other potential investor — the question that is often asked if you have a patent for the product. In this season premiere of Stroke of Genius®, IPO Education Foundation strives to teach aspiring entrepreneurs and inventors that there are many benefits of protecting their IP with a patent!
We will speak with Max Feber, former Shark Tank guest and inventor of the Bruw coffee system, and IP attorney Brent Seitz, to find out how IP protection is critical for any entrepreneur who wants to protect, valuate, or sell their products. Max also shares how he used patents to fend off people who tried to lay claim to his idea, and gain valuable insights about the protection process from Brent, who’s helped countless other startups and SMEs secure their own IP.